Today we logged and captured all of our video footage using Final Cut Pro, It was a long process and we had to keep rewinding to get the exact times of the shots.
Tuesday, 8 December 2009
Animation Ideas
Our music video consists of animations appearing around the artist. We were influenced by the way in which the music video Party Time, by Guardians 4, used the animations to tell a story therefore creating individuality. We used this technique to emphasise the imaginary world created for Aki Sakura.
The picture on the left hand side is a shot of
one of the sections of the Guardians 4 music video from where we got our ideas.
This is the animation series Shugo Chara, which uses the Guardians 4 music video for their opening scene: http://www.animeseason.com/shugo-chara-party-episode-6/
We also got ideas from Stickers that we baught from Camdon (for fun), Pictures of a variety of japanese cartoon characters (Sanrio etc.)
The Inspiration For Our Animations
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Progress so far.
We have just finished our first day of filming in Camden, We had to go to the market owner and ask permission to film. We explained what we were doing and we were allowed to film however we were not allowed to use the tripod because it would get in the way of people trying to walk past so we had to do without.
It was really cold in Camden and we were all cold but especially poor Yvonne who had to wear a dress all day.
Our Recki shots really helped us plan where we were going to film and stucture our day and time.
Contacting Artist
Due to copyright issues, we as a group had decided to contact the artist in some form to ask for permission. We found her on Facebook, and wrote a request on her "wall" to let us use her music for our Media project.
A couple of days later, we recived a reply !! We were all very excited ! =D
Recki Pics
Photo Album
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These are the pictures we took when we went to Camden to give ourselfs an idea of where we could film when it came to it.
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These are the Recki pictures from Battersea park near Vauxhal Station.
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Transformation Of Star
Transformation
These are pictures of our star (Yvonne) being created by our make-up artist (Ruby).
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Video Analysis / Similar video research
Paramore - Brick by Boring Brick
Mis-en-scene.
The first video we used for our analysis was 'Brick By Boring Brick' by the band 'Paramore'. We chose this video due to the content within the mis-en-scene, for example the image below shows the use of artificial lighting and background that helped create a scene.
After Effects.
We also identified the use of after effects within this video, it was beneficial as it influenced our video ideas and we decided to use after effects to create the fantasy world we had anticipated for
We also identified the use of after effects within this video, it was beneficial as it influenced our video ideas and we decided to use after effects to create the fantasy world we had anticipated for
costume and props.
In this song we looked at the artist's dress code. She was wearing a white dress, the color here connotes innocence. The artist plays on that by acting the complete opposite as seen at the end of the video, when she watches a girl fall into a dug out grave and instead of helping she throws the girls doll in. By being zombie like and evil as seen in the image below taken from the music video the artist keeps the audience engaged and leaves them asking questions.
The song also has a swing in which the artist is on during the begining of the video. This prop emphasises the innocence as swings are associated with childhood.
------------------------------------------------------------------------------------------Avril Lavigne - He Wasn't
Representation
In Avril Lavignes video for “He Wasn’t” we liked the representation of rebelion. Which is the representation we want for our artist. She does not act all girly instead she is out going and rude. She breaks stuff and can be classed as a “tomboy”.
The way she shakes her body freely without care is an aspect we will use in our video because it is also a convention of a rock video.
The way she is dressed is also a way that rebelion is represented she wears devil horns in some shots. The other clothes she is wearing are punk/skater style and stereotypically skaters and punks are rebels.
The facial expressions are uncaring and she is really just letting go and going wild, that is a representation we want for our artist.
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30 Seconds to Mars – From Yesterday
Settings.
This video was filmed in China and it explores the aspects of the land they are exploring in our video we want to do something similar about exploring an area which is representing the artist’s attitude and can relate to the audience. We want to do this in London Camden because we are bringing a Japanese artist who is trying to sell to a British rock audience. 
In the video the artists are trying to fit in with their surroundings by wearing the same clothes and joining in with the activities but at the same time you know they are out of place. Our artist is going to be dressed in a rock outfit which we brought in Camden specially.
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Boulevard of Broken Dreams - Green day
Composition.
This video begins with a long shot which is used to introduced the band and help identify the settings/location.
There are a few close-up shots used in the beging of the video. We chose the first two as they both played a role in introduction of the video.
Throughout the whole video, Green Day have used different shots to represent their brand. This is effective as it sells the brand. An example is the image above as it is the records logo. We decided to use this idea,so we use leaves within the video to represent the records logo. We also had a representation on the front cover.
All this videos contributed some key ideas that were effective in winning audiences.
Artist Research
The pictures above of Nami Tamaki, the original artist of our chosen song, represents a young woman who is not afraid to show her sexuality.
We wanted to create an artist that represented the rock genre, and had some form of individuality. We did some research on similar artists, from American, British and Japanese rock ,such as
- Yuki Isoya- a japanese artist whose dress code and style both influenced the image we chose for our artist.
- Hayley Williams- The lead vocal of Paramore, an American rock band. We decided to use this artist as she has the rebelious attitude that we were going for, in the creation of our artist.
- And finaly, Love bites- A british girl rock band that influenced our artists character, they showed that a character can act rebelious and at the same time dress sweet and innocent.
The Original
This is the original video for the song.
These are the lyrics (In Japanese)
Fureta yubi samete kizuna ni
Kuzure yuku kokoro no suki ma
Samayou karada wo
Katachinaku yami he to kieru
Iroaseta omoi ha tooku
Sagasu no ha shinkirou
"Mirai wo tooku ni kazashiteru"
Kirameita sekai to iki oku wa
Miageta sora yume wo yobi okosu
Hateshinai yoru ni deau keshiki wa
Sugita hibi no kotae mo miezu
Konnani mo tooku hanaretetemo
Terasu hikari kimi ni tadoritsuku
Kiseki wo kanau hazu
Nakushite wa kasaneta omoi
Mune tooku kimeta yakusoku
ashita wo egaku wo
Otomo naku kokoro ni hibiku
Harukanaru yozora wo tsutau
kawashita kotoba ima mo
"Mirai wo tooku ni kazashiteru"
Kawari sekai toki wo koete wa
wasureta sora mirai wo sagashita
Owaranai yoru ni mune no kodou wa
Furueta mama hasumete wa hibiku
Watashita kurikai wo hanaretete mo
Meguru basho de yume ni tadoritsuku
Kiseki wo kanau hazu
Kirameita sekai to iki oku wa
Miageta sora yume wo yobi okosu
Hateshinai yoru ni deau keshiki wa
Sugita hibi no kotae mo miezu
Konnani mo tooku hanaretetemo
Terasu hikari kimi ni tadoritsuku
Kiseki wo kanau hazu
We have purposely not looked at the meaning of the lyrics, so that we are not influence by them.
This was the anime version of the song (Opening 2 D Gray Man). This is where we had originally heard the song.
Audience research and Idea Cloud
We started our project off by carrying out audience research. We did this by the use of a questionnaire's. we found it beneficial as it helped us identify our target audience and what they look for in a rock music video. We used the questions below in order to achieve our goal.
HARROW COLLEGE.
MEDIA COURSEWORK QUESTIONNAIRE.
1. Gender.
• Male Female
2. What age group do you fit into?
• 15-17 18-20 21+
3. Does the age of the artist influence a music video?
• Yes No
4. What attracts you to a rock video?
• Special effects
• Location
• Colour
• Narrative/ theme
• Performance
• Band/ artist
5. What issues represented in rock videos attract you the most?
• Individuality
• Gender
• Stereotypes
• Sexuality
• Teenage issues
• Abuse
• Disabilities
• class
6. Do you prefer
• A video that matches the song’s storyline.
• A random video to go with a song.
7. Would you rather a music video that specifically focuses on the band/artist?
• Yes No
8. Do you think the artist dress code helps identify the rock genre?
• Yes No
Thank you for your assistance and time.
This questionnaire highlighted that our main target audiences falls within the age group of 17 - 20, we also identified the importance of the dress code in this particular genre.
Idea cloud.
These are some of the ideas we started of with:
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