Video Analysis / Similar video research

Paramore - Brick by Boring Brick

Mis-en-scene.

The first video we used for our analysis was 'Brick By Boring Brick' by the band 'Paramore'. We chose this video due to the content within the mis-en-scene, for example the image below shows the use of artificial lighting and background that helped create a scene.

After Effects.


We also identified the use of after effects within this video, it was beneficial as it influenced our video ideas and we decided to use after effects to create the fantasy world we had anticipated for

costume and props.

In this song we looked at the artist's dress code. She was wearing a white dress, the color here connotes innocence. The artist plays on that by acting the complete opposite as seen at the end of the video, when she watches a girl fall into a dug out grave and instead of helping she throws the girls doll in. By being zombie like and evil as seen in the image below taken from the music video the artist keeps the audience engaged and leaves them asking questions.

The song also has a swing in which the artist is on during the begining of the video. This prop emphasises the innocence as swings are associated with childhood.

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Avril Lavigne - He Wasn't

Representation

In Avril Lavignes video for “He Wasn’t” we liked the representation of rebelion. Which is the representation we want for our artist. She does not act all girly instead she is out going and rude. She breaks stuff and can be classed as a “tomboy”.

The way she shakes her body freely without care is an aspect we will use in our video because it is also a convention of a rock video.

The way she is dressed is also a way that rebelion is represented she wears devil horns in some shots. The other clothes she is wearing are punk/skater style and stereotypically skaters and punks are rebels.

The facial expressions are uncaring and she is really just letting go and going wild, that is a representation we want for our artist.

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30 Seconds to Mars – From Yesterday

Settings.

This video was filmed in China and it explores the aspects of the land they are exploring in our video we want to do something similar about exploring an area which is representing the artist’s attitude and can relate to the audience. We want to do this in London Camden because we are bringing a Japanese artist who is trying to sell to a British rock audience.


In the video the artists are trying to fit in with their surroundings by wearing the same clothes and joining in with the activities but at the same time you know they are out of place. Our artist is going to be dressed in a rock outfit which we brought in Camden specially.

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Boulevard of Broken Dreams - Green day

Composition.

This video begins with a long shot which is used to introduced the band and help identify the settings/location.

There are a few close-up shots used in the beging of the video. We chose the first two as they both played a role in introduction of the video.

Throughout the whole video, Green Day have used different shots to represent their brand. This is effective as it sells the brand. An example is the image above as it is the records logo. We decided to use this idea,so we use leaves within the video to represent the records logo. We also had a representation on the front cover.

All this videos contributed some key ideas that were effective in winning audiences.